Reporting from L.A. and San Francisco Forget buying a movie. Now you just have to "like" it.
In a first-time embrace of the tradition-bound film distribution business and the emerging world of social media, Warner Bros. has launched an application allowing users to rent and watch movies directly on Facebook, starting with "The Dark Knight."
Though online movie rentals have been available for more than a decade, they have never before been possible directly on a social network site. Integrating movies into such sites where people find content based on the recommendations and tastes of their friends could be crucial as studios look for new ways generate revenue online and make up for declining DVD sales.
The new offering fits Facebook Chief Executive Mark Zuckerberg's often-stated goal "to make everything social." He wants users to be able to engage in all sorts of activity on Facebook, such as e-mailing and sharing photos, playing games and watching video.
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