Facebook has just acquired group messaging service Beluga, we've learned.
Here's what we know: Facebook has acquired both the product and the team, and the plan is apparently to keep the service open for now. With past acquisitions, Facebook has only acquired companies for their talent. But this time it's apparently a bit different, as they're interested in both the talent and the technology behind Beluga.
It was barely two months ago that we first wrote about Beluga — when I called it my "group messaging white whale". Since then I've been a non-stop user of the service and figured it would be one of the stand-out stars at SXSW this year. Today changes things a bit, obviously.
But that doesn't change the fact that the technology behind the product did seem to be rock solid — so this was a good, fast move by Facebook.
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