William James Adams Jr., better known as Will.i.am of the popular music group Black Eyed Peas, was named Intel's new director of creative innovation, the chip maker said Tuesday.
Adams, a Grammy winner with multiple platinum albums, will work with Intel on developing new technologies, music and in technology advocacy, Intel said in a statement.
It is "a multi-year, hands-on creative and technology collaboration with Intel," the chip giant said.
The unusual personnel move comes just a week after Intel made a similar announcement related to multimedia.
Last week, the company announced that Erik Huggers, director of the BBC's (British Broadcasting Corporation) Future Media & Technology division, will join Intel as corporate vice president and general manager of its Digital Home Group.
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