On Saturday the 22nd, Apple reported that the iTunes App Store had finally passed the 10 billion app download milestone. The 10 billionth app to be downloaded from the store was Paper Glider, purchased by Gail Davis of Orpington, Kent, in the UK. The iTunes App Store has over 350,000 free and paid apps in its catalog, and Apple had been promoting the 10 billionth app download for several weeks as they inched closer to the goal.
Even though word spread quickly that Gail Davis was the winner of the countdown, apparently it didn't get to Gail quite fast enough: when Eddy Cue, Apple's VP of iTunes, called her to congratulate her and inform her that she was the winner and recipient of a $10,000 iTunes gift card as her prize, she reportedly politely declined and hung up, thinking it was a prank call. She came to her senses shortly thereafter, and thankfully Apple called her back to try again.
The 10 billionth app was Paper Glider, a free game in the iTunes App Store where you control a paper airplane floating on the breeze across an office or a landscape for as long as you can or until the end of the level where you guide the plane out of an office window. The app has already updated its description page on the iTunes App Store to let everyone know its status as the 10 billionth app.
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