Content farms, those generators of spammy Web pages engineered to show up high in search results, are getting a closer look from Google -- a move that could dampen their visibility.
In a post on Google's official blog, the search giant on Monday invited users of its Chrome Web browser to take part in a test of an extension that will let them block certain sites from their search results.
Adding the extension will let users create a "personal blocklist." They won't see content from that site again in Google searches done while using Chrome.
It also sends Google a list of all the sites users have blocked.
"[W]e will study the resulting feedback and explore using it as a potential ranking signal for our search results," Google principal engineer Matt Cutts says in the post.
The tool comes as Google and others in the search industry are ramping up the rhetoric against content farms.
In the post, Cutts describes them as sites with "shallow or low-quality content."
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